What is SEO and what can it do for my website?

Try to find your website in a Google search by keying in a phrase that relates to your industry. Does your website appear in the first page of results? Like may websites, probably not! This is where Search Engine Optimisation or SEO for short comes in.

SEO, is quite simply the technique of making your site appear more relevant and more prominent than any other in its field. This is done by optimising your website and targeting keywords to customers that count to your business.

"Target the wrong keywords and all your efforts will be in vain."

Why is SEO so important? The statistics speak for themselves.

• 91% of internet users use search engines to navigate on the World Wide Web.

• 9 out of 10 searches are done from the top 20 search engines such as Google, Yahoo & MSN.

• 85% of search engine users do not look past the first 20 results, which is 1 to 2 pages.

• 77% of internet users employ search engines more frequently than any other online media as the leading vehicle for discovering websites.

Approximately 85% of internet users go directly to search engines to find what they are looking for, whether it be a company, service or product. It is obvious why SEO is so important and why the need to be found on page one of search engines. It's like having an ad on the front page of a magazine every month and the traffic can make a difference.

When you do a search on the internet, how many pages of results do you go through? If you're like most people you won't go further than the first 1 or 2 pages, unless you didn't find what you were looking for.

What are the benefits of SEO?

• Targeted Traffic: Search Engine Optimisation will increase the total number of visitors to your website who are searching for your products or services.

• Promotion that never sleeps: Imagine if you had your own promotions and marketing team working just for you, 24 hours a day 7 days a week!

• Increase visibility or your brand: Search Engine Optimisation will give your products and services a high international and local profile all for a low outlay.

• High Return in your investment: For each dollar spent, Search Engine Optimisation brings you a higher ROI than any similar form of marketing.

• Higher Sales: Search Engine Optimisation means increased turnover of your products or services.

• Faster and smaller pages: Properly optimised and validated files will be smaller and load quicker. This means that there will be less server overheads.

• Long term positioning: Once your website is in place, a properly designed and optimised website will stay long term in it's search engine rankings.

• Cost effective: Search Engine Optimisation is one of the most cost effective marketing methods.

• Accessibility: Applying sensible optimisation procedures will make your website accessible to all.

• Navigable by all search engines: All links in your website will function correctly and pages will be accessible to search engines making your website easy to index and categorize.

• Web Usability: Applying basic optimisation guidelines means that your visitors will have a pleasing user experience.

• The base line: If you are doing nothing else, search engine placement and keyword related advertising can make up 80 to 90 percent of your traffic."

• Designsense SEO Guidelines: Read about just some of our Guidelines which are used in for your websites optimisation for the World Wide Web. Designsense SEO Guidelines.

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