Search Engine Optimisation (SEO) Guidelines 2009

Search Engines are built to help the online users find what the want within a few clicks. For this reason search engines strive to put the best fit websites on top rankings so that searchers get their information.

Below are some SEO Guidelines that will help your website achieve top rankings.

On Page Optimisation

• Define your Business & Target Audience The first thing we do is determine what kind of services your website is to provide and what kind of audience you want for your website? Here we discuss demographics, age and social class.

• Evaluate your Website If you have an existing website, and now you want to do SEO for it, then evaluate your website:

• Observe your competitors We find your competitors websites. Analyse and gain knowledge on their tactics, the keywords they use, the techniques applied. With the help of this analysis we will learn what is working and what is not working, which will help us in our SEO process.

• Research on Keywords List the Keywords your target audience would search for and the ones used by your competitors. Make use of keyword research tools to know more on your related search terms and refine your list and make your final list of target keywords.

• Structure File name We modify file names in your website with keywords agreed upon.

• Search Engine Friendly Sitemap A well structured search engine friendly sitemap is created to index all your pages.

• Write Attractive Titles The web page title is displayed in SERP's which in turn help in attracting your visitors. We discuss and agree upon titles that suite your SEO.

• Meta Tag Description Description tag is also displayed in snippets of any SERP's. This description helps to motivate searchers to visit your website.

• Meta Keyword Tag Though there is saying that Search Engines like Google doesn't look for Meta keyword tag, there are some smaller search engines, which still follow the conventional way and spider the keywords tag.

• Robot tags If you don't want some of your websites files to be indexed, say an image or text file, we can write your robot file insisting the search engines not to crawl those pages.

• Alt Tags for images As the name infers it acts as an alternate text for any image. This tag is both user friendly and search engine friendly.

• H1 & H2 heading format Though no one is sure on whether this helps in rankings, try applying the header options, as this practice is good for any web development.

• Improve Keyword Prominence, Density & Proximity Keyword prominence will increase if we have your keyword at the beginning of text part of your web page. Keyword density refers to the ratio (percentage) of keywords contained within the total text content of the page.

• Make Content look rich Content is the King. Optimised content with keywords included, along with other SEO factors working well the website will rank well in Search Engines.

• Keyword Rich Anchor Text Anchor text for both internal links and external links is a powerful element for Search Engine rankings.

• Make Flash files work for you Its better to avoid including flash files into your website. But under compelling circumstances, we can try adding keyword rich text somewhere in your file, since Search Engines like Google can index the text part of flash files.

Off-Page Optimisation

Search Engines try to know and evaluate the standard of a website through many factors and the most significant of them is incoming/inbound links. When a website receives inbound links from related & standard websites, it obviously means that it is worth looking at.

• Search Engines We submit your website manually to search engines. We also provide you with a list of regional search engines to register to.

• Directories There are many directories available online for free submission. We supply you with a list of to submit your business into the categories that best fits your products or services, most importantly with good anchor text.

• Forums We provide you with a few industry related forums and discussions boards to participate in. Post your comments, thoughts and also provide a link to your website.

• Blogs For websites that require their own blog, this helps to post your company's updates, product release, etc., and also inbound links. We submit your blog with keyword tags to blog directories.

• Articles We post keyword and content rich articles on your website and encourage your to post in article junctions which are available online. Articles are provided by the customer with feedback from Designsense.

• Press Releases are posted which also works like Article junctions & directories; however it looks more like a Press Release and not like an article.

• Bookmarks Social book marking serves two purposes: It gets you incoming links and it popularizes your website in your community.