Website Design, Template Vs Custom Design

In today’s digital world, all businesses want a great looking website as it perceives a strong online presence and is a good way to running a successful business. In this context, businesses have several options when building their website, they can either use a pre-built template or hire the services of a professional website designer to custom design and build a website for their business. Both of these options have their pros and cons and making the right decision can sometimes be quite daunting as there are many factors involved. The following will outline in layman's terms, the pros and cons of Template Vs a Custom Designed website.

Template Website Design

When discussing a template website, several options are open to the do-it-yourself market and one is to set up WordPress, Joomla, Magento or Drupal and use a template known as the theme which provides the functional and physical features of your website. Elegant Themes and Template Monster offer many theme variations which can be purchased and applied to WordPress.

In most cases a website designer will need to help you with the initial setup as some technical knowledge is required though your website designers involvement is minimal as they are only setting up an existing, pre-designed theme so that you can take over and upload all of your content and images.

The other option is to resort to rental website services such as Squarespace or Wix. These services are normally inclusive of hosting, email and e-commerce along with the required themes but come with a monthly fee. These services do also offer free packages though they generally come with advertisements of other businesses on your website. This type of service is fine for the one man band just starting up though you should always remember that these type of rental websites do not belong to you so when you stop paying your monthly fees, you loose the lot. The website can not be taken to another host nor can you choose to move the website design away, what you pay for is a website rental service.

Template Website Design Pros

  • Your website is setup quickly
  • You can focus on core activities of business
  • Cost-effective option
  • Generally come with easy D.I.Y setup

Template Website Design Cons

  • No element of uniqueness as there is high probability of others having websites similar to yours
  • Lesser chance of the website providing an impact visitor experience
  • Does not take care of future expansion needs
  • Possibility of re-building a custom designed website due to limitations

Custom Website Design

A custom designed website is generally designed by a professional website designer which has a good understanding of what your customers will want when visiting your website. They will understand the ins and outs of designing a website which is suited to your brand and industry. Colour choice is always important including images, content and overall page layout which includes your menu, introduction, landing and detail pages.

Most of the choices made by a website designer are based on a working knowledge of what works an what doesn't, understanding your products and industry which is generally researched before putting pen to paper. Finding a good website designer can be hard though we normally suggest to fine a website designer that has been in the industry for some time.

Other points that a designer will research include your future objectives along with a good understanding of who your competitors are and how they portray them selves over the Internet. A good website designer will also learn about your business goals including the ROI to be achieved so that they can provide you with the best advice.

Custom Website Design Pros

  • Element of uniqueness in your website design
  • Search engine friendly
  • Takes care of future expansion needs
  • Gives a truly impact visitor experience
  • Designed to suit your brand and industry

Custom Website Design Cons

  • Takes longer to be developed
  • Higher setup and development costs
  • Higher involvement of an outside company

Final Summary

There are many factors to be considered when planning the path of your website though a custom designed website is generally the superior choice as it gets you what you need to promote your products or services on the World Wide Web in a professional manner. In some cases using a template will compromise your brand which reflects on your business so careful planning is crucial for any business. The best choice will depend on what you want to achieve out of having a new website. If you just want something up as fast and cheap as possible, templates are the way to go, if you have a business plan and serious about your business then a custom design will be the better choice as it is tailored to suit your brand, products, industry and you will have greater control over the look and feel. When it comes to building a website for your business, you get what you pay for.

Related Article

Latest Website Design Trends for 2016

As a brand, you need to be relevant. If you haven’t updated the look of your website for five years or so, now is a good time to do it. Otherwise, you risk falling behind competitors who also have websites, and are more in tune with the needs of today’s customers. To give you some ideas on how to update your site, here are eight web design trends you can adopt as your own.

Read: Latest Website Design Trends for 2016




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