Search Engine Optimisation (SEO) is widely adopted as the key online marketing strategy because of its effectiveness and return on investment, increased organic traffic, delivering the highest return on investment, boosting your websites viability and increasing brand awareness.
Search Engine Optimisation campaigns increase organic traffic to your website and one of the main benefits is that this leads into more sales and qualified enquiries for your business. Organic traffic has a quality advantage over other forms of search marketing as it attracts and converts serious buyers. The majority searches result in a click on organic listings because over a period of time, people realise that organic listings are usually more relevant to what they are looking for which results in a qualified visitor.
It's well known that Search Engine Optimisation offers the greatest return on investment though what most businesses don't raise is that it takes time, effort and lots of it before you get to reap from the rewards. In Australia businesses can typically expect to pay between $1,000- $3,000 per month on a professional search marketing specialist and the return averages between 5 to 1, this meaning that for every dollar you spend on Search Engine Optimisation, you drive $5 or more in revenue back to your business. This varies from one industry to the next and it is an average spread over more than 30 industries.
Search engine optimisation is one of the most cost effective online marketing strategies as it produces the lowest cost per click compared to other strategies. Since SEO targets users who are actively searching for your products or services, the traffic resulting from SEO is more qualified than many other strategies resulting in higher cost-savings. Due to the initial investment, SEO is often overlooked by businesses as they do not understand the true value that these clicks can have for their business.
While SEO techniques are targeted towards making it easier for search engines to crawl and find content within your website, it also makes it easier for users to navigate and find the information that they are looking for sooner resulting in a successful visit. SEO consists of rearranging your websites architecture and links to make pages within the website easier to find so the outcome not only helps with SEO, it also assists with converting existing visitors into paying customers.
Since top ranking keyword positions result in a dramatic increase in traffic and impressions, this also translates into greater exposure for your brand which helps users to associate your brand with their keyword search instilling trust. Companies on the first page are generally perceived to be more trustworthy so the more your pages and content rank in high search positions, the more chances you will have for users to see your content and associate with your brand.
For more information on how we can help you with your next project, contact our sales team on (03) 9017 5575 or submit your enquiry via our online enquiries page. A member of our team will contact you shortly to discuss your needs.
Search Engine Optimisation (SEO) is widely adopted as the key online marketing strategy because of its effectiveness and return on investment, increased organic traffic, delivering the highest return on investment, boosting your websites viability and increasing brand awareness. SEO key benefits include;
SEO is widely known as the best form of search engine marketing and can be treated as a stead stream of traffic into your website leading to greater sales and revenue.